What’s inspiring me today.
Seriously? I could sit at an expansive table and work on concept (mood – whatever you’d like to call them) boards all day, every day. I love it. Recently my work has been overrun with more relatively mundane tasks; lots of working in the studio and writing, not as much art directing. I miss it, a lot. I never throw a concept board away – they’re treasures!
Last year I worked on a little freelance project (logo design and a bit of branding) for a friend who’s starting up a childrens clothing line, I could see the look of surprise on her face when I showed up to meet her carrying two large black boards. “Wow, this is thorough!” she said. But, when we dove into discussing her new brand, the usefulness of the boards became apparent.
They’re a great medium for kicking off for discussion, they allow an individual to easily articulate a “mood” or “feel” they are after, and you can represent a bit of everything – color, fabrication, photography, text/font, etc.
When I work on concept boards, I feel like I am in a college design class. And I love it.