I started at Gawker, and my company had just gone through a re-branding. The branding firm had developed three consumer archetypes (all women, in her 20’s, 30’s to 40’s and 50+). I was not involved with the re-branding but weeks afterward some of our higher-ups began stopping me in the hall – “you look just like one of our new archetypes!”
Long story short, they NAMED one after me. It was kind of embarrassing, and kind of cool, I guess.
Anyhow, when I signed up at Gawker my branding guidelines were sitting by my computer and I thought, “I’m an archetype, that will work.”
I recently changed my screen name to Penny Plastic, for obvious reasons.
What about you?