Confession time. I am not an AD by profession but I sometimes think that I’d like to be. I’ve had some opportunities to art direct a bit at work, and I love it. As my boss and I like to say, “we have ideas.”
He and I spent hours today buried in stacks of Communication Arts issues, and I pulled a few things to share with all of you.
First up, PSAs.
Penny: In case any of us do, in fact, forget that the majority of women forced into prostitution are not women at all.
Art Directors: Héctor Buscaglia, Margie Canales; Creative Director: Jamie Rosado; Photographer: Pascal Fontana
Client: Amnesty International
Copy: Nutrition Facts, Obesity will soon replace, smoking as Canada’s, number one problem. Think before you eat.
Art Directors: Brad Connell, Kelsey Horne; Writer/Creative Director: Mike Meadus; Photographer: Ken Woo
Client: Dietitians of Canada
Penny: Brilliant, haunting.
(Filmed against a black background, in a very sensual ambiance, a number of couples, both homosexual and heterosexual, are making love. Cut to a woman in a free fall crosses the screen from top to bottom. Cut to the couples making love. Cut to a man’s inanimated body fall heavily upon a pile of motionless bodies. Cut to group shots of all the couples making love. They are all making love in the same space, crammed up against one another. The camera gradually zooms out to reveal that the couples are all squeezed into a giant hourglass, the couples are making love, while underneath, the others are all dead. One of the people then passes through the funnel of the hourglass, and falls dead upon the other bodies. Followed by another body, and then another…)
Super: Every ten seconds, someone in the world dies of AIDS. Time is running out, please send your donations today. Sidaction: United against AIDS.
Art Directors: Edward Capelle, Stephane Santana; Creative Director: Stephan Ferens; Editor: Vincent Merchand; Director: Dimitri Daniloff
Penny: I love this concept!
Creative Director: Dino Paul
Client: Southwest Autism Research & Resource Center
Penny: One of the best ads I have seen in a long time.
Art Directors: Chris Chiu, Alex Lim Thye Aun
Client: Procter & Gamble, Singapore
Creative Director: Carol Henderson; Writer: Eric Sorenson
Client: Fizzy Lizzy
Penny: Trees are a HUGE source of inspiration for me, and I absolutely love these ads.
Art Director: Jennifer Perry
Client: Reckitt Benckiser
Penny: Being a Northern Californian, and being a woman….I love these.
Art Directors: Philip Borchardt, Phil Covitz, Amy Ferguson, Jason Stefanik, Megan Williams, Matthew Woodhams-Roberts
“Something Funny Down on the Pharm”
This story had to do with the growing of crops specifically for use for making medicines. To assemble the pill cob, I had to find hundreds of prescription pills, all of which were expired and left in the medicine cabinets of family and friends.”
Art Director: Hylah Hill; Design Director: Dirk Barnett
Client: Popular Science
I am constantly overcome by how often and readily women’s bodies are objectified in consumer advertising, so much more so than male bodies. Of note, both the examples I chose were art directed by men. This is not uncommon, at all.
Penny: I love Target, and I usually like their advertising, but could you see this corkscrew reversed and used to depict a man’s balls? I thought not.
Penny: This is a print ad for a Canadian gourmet market, called Porky’s. I know…..
All Images: Communicaton Arts